Comprehensive Marketing Strategy

If you’re ready to treat your marketing as a real growth system, this strategy aligns every channel. We look at your brand across your website, SEO, social platforms, and content to understand how people are currently discovering—and evaluating—your work. From there, we build a comprehensive plan that connects SEO, content, messaging, and social into one coordinated visibility strategy. The result is a 90-day marketing roadmap with defined content pillars, a full keyword and hashtag library, editorial direction, and sample posts so you can execute with confidence. Instead of guessing what to post or where to focus, you’ll have a clear, multi-channel strategy designed to raise credibility, support your portfolio, and grow with your business.

Best fit if: You want a repeatable content and visibility system that supports your portfolio, raises credibility, and grows with your business.

WHAT’S INCLUDED:

• This plan combines SEO with a unified marketing plan. SEO strategy + content strategy + brand messaging overview + social strategy + a bonus strategy of your choosing (below)

• Audit of all posts/pages (Instagram, Pinterest, blog) for messaging, engagement, copy, and other benchmarks.

• Define 3–5 content pillars (design style, client stories, tips, etc.)

• Keyword + hashtag library (per pillar, unlimited)

• Light technical SEO (optimize 5 posts/ or web pages) 90-day editorial calendar/roadmap (36 IG post ideas + 10 blog topics)

• PR OR Paid Ad Strategy for targeting niche areas of interest (optional)

• 12 sample social media captions/post templates

• 2× 60-min 1-1 sessions

• Strategic Playbook PDF

• Timeline: 4-6 weeks