SERVICES

SET Collective is a strategy-first, women-led marketing consultancy for tech, creative, and professional services brands—partnering with companies in SaaS, IT, cybersecurity, interior design studios, architecture firms, and beyond. From fractional CMO support to SEO, PR, and brand messaging, we work 1:1 with founders who value clarity, depth, and marketing with meaning behind it.

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OUR SERVICES

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    MARKETING STRATEGY

    We build custom, channel-specific marketing strategies that help you focus your efforts, reach the right audience, and hit your goals faster.

    Includes: ICP analysis, competitor and SWOT analysis, positioning strategy, campaign mapping, roadmaps, channel planning, offer refinement, funnel strategy, and launch blueprints.

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    CONTENT & COPY

    We create clear, compelling content and copywriting across channels to tell your story, spark connection, and drive conversions with every word.

    Includes: Content strategy, roadmaps, content calendars, on-page SEO, blogs, case studies, whitepapers, one-pagers, social media, email, website copy, and all other sales collateral.

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    FRACTIONAL CMO

    We act as your on-demand marketing leader—aligning teams, shaping strategy, and turning big ideas into action without the full-time cost.

    Includes: Growth strategy, ICP refinement, team oversight, campaign leadership, marketing planning, sales enablement, and executive-level guidance

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    SEARCH ENGINE OPTIMIZATION (SEO) / AI GEO

    We optimize your content for both humans and algorithms—ranking higher, reaching farther, and staying relevant in the age of AI search.

    Includes: Technical audits, Generative Engine Optimization (GEO or AI Search) , AI-optimized content briefs, on-page SEO, keyword mapping, metadata updates, internal linking, and performance reporting

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    PUBLIC RELATIONS (PR) + OUTREACH

    We pitch with purpose—connecting your brand to aligned podcasts, press, and platforms to build credibility and expand your reach.

    Includes: Podcast outreach, guest article pitching, press list building, journalist tracking, custom pitch writing, follow-up sequences, automations, and placement tracking

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    SOCIAL MEDIA MANAGEMENT (SMM)

    We craft strategic, on-brand social media content that grows your following, boosts engagement, and drives results.

    Includes: Reels, carousels, static posts, story graphics, monthly calendars, thought leadership, LinkedIn, Instagram, Facebook, Pinterest, community engagement, and performance analytics

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    UX | WEB DESIGN

    We design clean, conversion-ready websites that match your brand, guide your visitors, and support your business goals from the first click.

    Includes: Wireframes, development, optimizations, custom page layouts, CMS builds, site copy, mobile responsiveness, CRO audits, Wordpress, Showit, Squarespace, WIX, and visual direction

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    BRAND

    We develop voice, visuals, and messaging that clearly communicate who you are—and why you’re the only choice.

    Includes: Messaging frameworks, brand voice guides, brand house, mission, promise, values, visual identity kits, tagline development, mood boards, competitor positioning, and naming support.

SCHEDULE A CALL

HOW WE WORK

ONE

Strategize

We start with a collaborative discovery and strategy session to understand your goals, current challenges, and what's missing from your marketing approach.

TWO

Align

After we align on scope, we’ll finalize your custom proposal, sign the agreement, and lock in when you’d like your start to be.

THREE

Kickoff

We have a kickoff call where we outline deliverables and establish a cadence that works best for you and your team.

WHO OUR EXPERTS HAVE PARTNERED WITH

  • Saasinct Solutions
  • Basis Digital Biotech
  • Angi
  • HomeAdvisor
  • insurify
  • Liquid Web
  • Pliancy
  • Zowie

CLIENT TESTIMONIALS

What They're Saying

Client Testimonials

What They're Saying Client Testimonials

“Partnering with SET Collective was exactly what we needed to bring clarity and consistency to our go-to-market messaging. Stephanie and her team brought thoughtful strategy, senior-level insight, and a collaborative energy that made the entire process smooth and productive.

From refining our brand and messaging to updating our website and marketing assets, they helped us tell the story of our new product and our company in a way that resonates with our target audience. 

As a founder, I really valued how they kept us focused while still making space for creative thinking and iteration. I’d gladly recommend them to any team looking for marketing that’s thoughtful, effective, and aligned with your business goals.”

— KATIE BLUTH, FOUNDER & CEO, SAASINCT

Basis

Client Spotlight

Basis Bio, a biotech IT firm, needed more than a new website—they needed messaging that reflected their unique value in a high-trust, highly regulated space.

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Schedule Your 1:1 30-Minute Intro

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