SERVICES
Our services range from fractional CMO support to content strategy, SEO, public relations, paid media, web design, and brand messaging.
We collaborate closely with interior design and architecture studio founders, home builders, and real estate experts who appreciate clarity, depth, and meaningful, beautiful marketing.
OUR SERVICES
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MARKETING STRATEGY
We build custom, channel-specific marketing strategies that help you focus your efforts, reach the right audience, and hit your goals faster.
Includes: ICP analysis, competitor and SWOT analysis, positioning strategy, campaign mapping, roadmaps, channel planning, offer refinement, funnel strategy, and launch blueprints. -
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CONTENT & COPY
We create clear, compelling content and copywriting across channels to tell your story, spark connection, and drive conversions with every word.
Includes: Content strategy, roadmaps, content calendars, on-page SEO, blogs, case studies, whitepapers, one-pagers, social media, email, website copy, and all other sales collateral. -
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FRACTIONAL CMO
We act as your on-demand marketing leader—aligning teams, shaping strategy, and turning big ideas into action without the full-time cost.
Includes: Growth strategy, ICP refinement, team oversight, campaign leadership, marketing planning, sales enablement, and executive-level guidance -
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SEARCH ENGINE OPTIMIZATION (SEO) / AI GEO
We optimize your content for both humans and algorithms—ranking higher, reaching farther, and staying relevant in the age of AI search.
Includes: Technical audits, Generative Engine Optimization (GEO or AI Search) , AI-optimized content briefs, on-page SEO, keyword mapping, metadata updates, internal linking, and performance reporting -
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PUBLIC RELATIONS (PR) + OUTREACH
We pitch with purpose—connecting your brand to aligned podcasts, press, and platforms to build credibility and expand your reach.
Includes: Podcast outreach, guest article pitching, press list building, journalist tracking, custom pitch writing, follow-up sequences, automations, and placement tracking -
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SOCIAL MEDIA MANAGEMENT (SMM)
We craft strategic, on-brand social media content that grows your following, boosts engagement, and drives results.
Includes: Reels, carousels, static posts, story graphics, monthly calendars, thought leadership, LinkedIn, Instagram, Facebook, Pinterest, community engagement, and performance analytics -
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UX | WEB DESIGN
We design clean, conversion-ready websites that match your brand, guide your visitors, and support your business goals from the first click.
Includes: Wireframes, development, optimizations, custom page layouts, CMS builds, site copy, mobile responsiveness, CRO audits, Wordpress, Showit, Squarespace, WIX, and visual direction -
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BRAND
We develop voice, visuals, and messaging that clearly communicate who you are—and why you’re the only choice.
Includes: Messaging frameworks, brand voice guides, brand house, mission, promise, values, visual identity kits, tagline development, mood boards, competitor positioning, and naming support.
ONE
Strategize
We start with a collaborative discovery and strategy session to understand your goals, current challenges, and what's missing from your marketing approach.
HOW WE WORK
TWO
Align
After we align on scope, we’ll finalize your custom proposal, sign the agreement, and lock in your start date.
THREE
Kickoff
We have a kickoff call where we outline deliverables and establish a cadence that works best for you and your team.
CLIENT TESTIMONIALS
What They're Saying
Client Testimonials
What They're Saying Client Testimonials
“Working with Stephanie has been a game-changer for my home staging and design business. Her insights helped me refine both my strategy and aesthetic — and the results speak for themselves: my following grew from a meager few hundred to over 1,100 within weeks, and I started receiving cold calls from new clients who found me online for the first time. Beyond the metrics, she’s a genuine pleasure to work with — a true partner who feels like part of your team, cheering your business on every step of the way.”
— Lana Wear, Founder of homewear designs
WHO OUR EXPERTS HAVE PARTNERED WITH
Basis
Client Spotlight
Basis Bio, a biotech IT firm, needed more than a new website—they needed messaging that reflected their unique value in a high-trust, highly regulated space.
FAQs
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It depends on what you need, but here’s the clearest way to break it down:
THE AUDIT + ROADMAP
Get clear on your strategy in 2–3 weeks. It helps you make informed decisions quickly.BRAND, MESSAGING, AND WEBSITE PROJECTS
Usually take 2–6 weeks for strategy and design, or 6–10 weeks with development. Timelines depend on project complexity.ONGOING MARKETING SUPPORT
For ongoing marketing leadership, content, or execution, most clients work with us on a quarterly or long-term basis. This allows enough consistency to implement the roadmap, refine messaging, measure performance, and actually see results compound.Across every phase, SET works in tight, senior-led cycles. No chaos. No open-ended projects. Just clarity around where we are, what’s next, and how the work supports the goals we set together.
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SET Collective works with interior designers, architects, real estate firms, and custom home builders. Every strategy we build is grounded in how design businesses get discovered, evaluated, and hired — from portfolio storytelling to local SEO to content that builds authority over time.
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SET Collective offers fractional CMO support for interior design studios and architecture firms that need senior-level marketing direction without a full-time hire. We own your marketing strategy, manage the roadmap, and keep execution on track — so you stay focused on your work.
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Custom home builders benefit most from a combination of local SEO, project-based content marketing, and a website that tells the story of completed work in a way that builds trust with prospective clients. SET Collective builds marketing plans for custom home builders that address all three — starting with how you're currently being found and what's preventing the right clients from reaching out.
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The right marketing partner for an architecture firm understands both the visual nature of the work and the long sales cycle of high-value projects. SET Collective works with architecture firms to clarify positioning, improve search visibility, and build content that demonstrates expertise — so your firm is easier to find and easier to trust.
Schedule Your 1:1 30-Minute Intro
Find a time below: