My career started with a dual passion—technology and creativity. I was first a fashion business major before switching to communications, so brand storytelling and visual impact have always been core to my work. Over 13+ years in marketing, I’ve partnered with SaaS, IT, and cybersecurity brands to build growth strategies—and I’ve also stayed connected to my love of interiors, design, and fashion. Serving both industries lets me combine data-driven marketing strategy with high-end brand aesthetics, creating campaigns that are as strategic as they are visually compelling.

Without strategy, marketing becomes guesswork. My experience with clients across tech and creative industries has shown me that the most successful brands start with a clear plan—aligned to their business goals, competitive positioning, and audience insights—before creating content or launching campaigns. This “strategy first” approach ensures your marketing budget works harder, your messaging stays consistent, and every piece of content supports long-term growth.

Every web design project at SET Collective includes more than just beautiful visuals. We start with brand and messaging strategy, develop SEO-optimized website content, and design a user experience that supports your business goals—whether that’s generating leads, showcasing a portfolio, or building thought leadership. You’ll walk away with a site that’s not only visually aligned with your brand but also built to rank on search engines and convert visitors into clients.

From fashion business student to communications graduate to marketing strategist, my background blends creative vision with business acumen. That perspective allows me to help SaaS founders clarify complex ideas for their audience and guide interior designers or creative professionals in expressing their style in ways that attract ideal clients. I’ve seen how strategic marketing transforms both a B2B tech startup and a boutique design studio—and I bring that cross-industry experience to every project.

Yes. Many clients start with a web design or brand strategy project and continue with ongoing marketing services—such as content strategy, SEO, copywriting, long-form content, social media, and thought leadership development. This ensures your marketing stays consistent and adapts as your business grows, without the cost of hiring a full-time marketing team.

The core principles—clear positioning, strong messaging, and measurable goals—are universal. For SaaS and tech, I focus on translating technical solutions into compelling narratives backed by data. For interior designers and creative professionals, I highlight visual storytelling and brand personality. My approach adapts to each industry while keeping strategy and results at the center.