About us

SET Collective is a boutique digital marketing agency offering a network of seasoned marketing, branding, design, content, SEO, and UX experts—working together to grow your business without the churn of a traditional agency.

  
     Hi,
  I'm Stephanie —  
    FOUNDER OF SET COLLECTIVE

ABOUT THE FOUNDER

Woman sitting at a table writing in a notebook with a coffee cup in front of her, seen through a glass window with decorative writing.

A women-led network of seasoned experts in marketing strategy, branding, design, content, SEO, and UX.

A woman with shoulder-length, light brown hair and blue eyes, smiling and wearing a black top, against a plain white background.

After years in agencies and in-house roles, specializing in digital marketing strategy and content, I saw how often businesses lacked a strong foundation and burned out their teams.

I created SET Collective to work differently—bringing together independent specialists who collaborate to build strategies, execute with precision, and support sustainable growth.

We’re here to be your strategic growth partners, delivering quality results without the churn of a traditional agency. Here, you’re not just a number.

Find out more about how we work with our clients:

OUR APPROACH

Our Collective team

Columbus, Ohio
As sniffer-in-chief, Stan makes sure every food bowl is thoroughly inspected, no ball goes unplayed, and anyone who thinks otherwise will be placed on a PIP (Playtime Improvement Plan).
His diligent and loyal duties include, but are not limited to, monitoring all activities, ensuring ample outdoor breaks, and ensuring Zoom meetings never run longer than necessary. (Trust me, he'll let you know if they do.)

C-RUFF-O

Las Vegas » Chicago » Columbus, Ohio

Stephanie has a solid background in fashion business and marketing communications, boasting over 13 years of diverse experience with agencies, tech startups, creative projects, and in-house teams. She founded SET to address the gaps she noticed: talented teams often feeling directionless and founders struggling to navigate on their own.
With a focus on understanding and clarity, she approaches every client partnership with a tailored perspective. Her work combines creative direction with actionable strategy, empowering founders to move forward confidently rather than just making educated guesses.
In her spare time, Steph is passionate about designing her own home, including flipping it, and is also an experienced seamstress.

Founder & CEO

Long Beach, California

Lauren Brown designs websites that help creative studios look as good online as they do on paper. As SET Collective’s preferred partner, she helps interior designers, architects, and creative founders clarify and beautify their digital presence.
With a graphic design degree and a love for clean, functional design, Lauren creates sites that blend strategy and personality, attracting the right clients without backend confusion.
She’s known for hanging by the dog park, dropping Schitt’s Creek quotes, staying calm amid feedback, and collecting fonts like limited editions. Her goal? Make every website feel effortless, on-brand, and uniquely theirs.

Graphic & Web Designer

Los Angeles, California
Justine is a senior partner within the SET Collective team, bringing 15+ years of experience across branding, business development, and client management. She contributes high-level creative ideation, sharp pitch strategies, and thoughtful brand guidance to the clients and agencies we collaborate with. With a background that spans Lifestyle, Beauty, Entertainment, and Tech, she quickly understands the nuances of each client’s world and delivers solutions that feel both strategic and intuitive.
She’s known for bridging the gap between concept and execution, strengthening client relationships through steady leadership, smart collaboration, and strategies that actually land.
Justine lives in Los Angeles with her husband, her two-year-old son, and their very opinionated dog, Oli.

Brand Strategist

Toronto, Ontario

Laney is a Revenue Systems Consultant who helps B2B companies maximize the value of their marketing investments by building sales processes that actually convert qualified leads into customers.
With 15 years of experience in complex B2B sales and expertise in both strategy and execution, she bridges the critical gap between marketing-generated interest and closed revenue.
Having built sales systems for early and growth stage businesses, Laney ensures that the leads marketing works hard to generate don't die in a broken sales process. Her systematic approach creates the infrastructure needed to turn marketing wins into predictable revenue growth.

Sales Strategist

Las Vegas, Nevada
Chelsea Atwell is a social media strategist at SET Collective, specializing in creating Instagram-first content for service-based brands.
Her mission is to help founders establish a clear, consistent presence on Instagram without the stress of chasing trends, burnout, or posting just for the sake of it. Chelsea's approach combines thoughtful storytelling, clever positioning, and authentic content that genuinely represents the person behind the brand—rather than sounding like a marketing robot.
As a partner at SET Collective, she collaborates closely with creative, service-driven businesses to shape their social media presence while preserving their time and unique voice. The goal is straightforward: to engage in a manner that feels natural, builds trust, and supports long-term business growth.
When Chelsea isn't helping clients navigate the complexities of Instagram, she can be found fueling up with coffee, spending time with her family, excelling as a top-selling real estate expert, or enjoying the company of her pug, Maddy. She brings a strong sense of community and a very human touch to everything she does.

Social Media Strategist

HOW DOES SET WORK?

At SET, our distinctive collective operational model sets us apart, driven by three core principles. Click below or scroll down for a free 1:1 strategy session for your professional services business.

SET Consulting operates on a shared model, promoting fluid leadership and dynamic team organization for client-focused strategies.
We deeply integrate with our client's teams, forging transformational partnerships to drive lasting progress. Beyond transactional interactions, we strive to empower and inspire, elevating businesses to their peak potential.
This commitment to meaningful collaboration and empowerment is our core differentiator and the driving force behind our work.
Our team flourishes within our entrepreneurial culture, becoming the not-so-secret weapon consistently delivering meaningful results.
Their expertise and dedication drive our client successes, embodying the spirit of innovation that SET Consulting stands for.

Learn more

OUR APPROACH TO DIGITAL MARKETING

Plan It → Build It → Grow It

Have you ever worked with an agency that felt like another faceless corporation? Getting a new point of contact every time you reach out. No communication. No solid plan.

Well, we're not like that!

see it in action

We're a collective of women: creative minds and industry experts, offering distinct service lines that set us apart. We’ll work 1-1 with you to lay the foundation for brand success. Further, we thrive working with Women-Owned Businesses in (WOB) tech and creative professional services.
We map out a clear, actionable strategy, led by women experts in marketing, branding, design, content, SEO, and UX—working as a true collective, not a traditional agency.

Learn more: Plan It.
Our specialists bring the plan to life with focused, high-impact execution across SEO, paid ads, PR, UX design, social media, and content marketing.

More here: Build it.
We keep the momentum going with ongoing strategy, measurable results, and access to specialized talent that evolves with your business.

Find out more: Grow it.

FAQs

Without strategy, marketing becomes guesswork. My experience with clients across tech and creative industries has shown me that the most successful brands start with a clear plan—aligned to their business goals, competitive positioning, and audience insights—before creating content or launching campaigns. This “strategy first” approach ensures your marketing budget works harder, your messaging stays consistent, and every piece of content supports long-term growth.
Every web design project at SET Collective includes more than just beautiful visuals. We start with brand and messaging strategy, develop SEO-optimized website content, and design a user experience that supports your business goals—whether that’s generating leads, showcasing a portfolio, or building thought leadership. You’ll walk away with a site that’s not only visually aligned with your brand but also built to rank on search engines and convert visitors into clients.
From fashion business student to communications graduate to marketing strategist, my background blends creative vision with business acumen. That perspective allows me to help SaaS founders clarify complex ideas for their audience and guide interior designers or creative professionals in expressing their style in ways that attract ideal clients. I’ve seen how strategic marketing transforms both a B2B tech startup and a boutique design studio—and I bring that cross-industry experience to every project.
Yes. Many clients start with a web design or brand strategy project and continue with ongoing marketing services—such as content strategy, SEO, copywriting, long-form content, social media, and thought leadership development. This ensures your marketing stays consistent and adapts as your business grows, without the cost of hiring a full-time marketing team.
SET Collective works with interior designers and architects who want their websites and portfolios to actually pull their weight. We focus on clear messaging, portfolio storytelling, brilliant web design, and SEO.
Look for a firm that works with women founders by choice, not as a niche add-on. SET Collective partners with women-led design and creative businesses and builds marketing that respects their voice, boundaries, and long-term goals.
SET Collective offers fractional marketing support for small creative studios that need direction, not more tasks. You get senior-level guidance on positioning, content, and website decisions—without hiring in-house or managing a team.
You want someone who understands how trust and presentation close deals in design—not just someone who sells posts or templates. A good partner helps you clarify your positioning and make your site, portfolio, and content work together.
A good consultancy replaces guesswork with clarity. Instead of chasing trends or doing everything yourself, your marketing starts supporting better clients, stronger pricing, and fewer distractions.

— Lana Wear, Founder of HomeWear Designs

“Working with Stephanie [of SET Collective] has been a game-changer for my home staging and design business. Her insights helped me refine both my strategy and aesthetic — and the results speak for themselves: my following grew from a meager few hundred to over 1,100 within weeks, and I started receiving cold calls from new clients who found me online for the first time. Beyond the metrics, she’s a genuine pleasure to work with — a true partner who feels like part of your team, cheering your business on every step of the way.”
— Katie Bluth, Founder of Saasinct

Partnering with SET Collective was exactly what we needed to bring clarity and consistency to our go-to-market messaging. Stephanie and her team brought thoughtful strategy, senior-level insight, and a collaborative energy that made the entire process smooth and productive. From refining our brand and messaging to updating our website and marketing assets, they helped us tell the story of our new product and our company in a way that resonates with our target audience. As a founder, I really valued how they kept us focused while still making space for creative thinking and iteration. I’d gladly recommend them to any team looking for marketing that’s thoughtful, effective, and aligned with your business goals.
— Ken Mullen, Co-Founder of Basis

“Working with SET Collective has helped us clarify our brand and strengthen our positioning. Stephanie and her team bring experience and a critical ability to understand a client’s “space” in short order that made a clear difference for Basis.”