*SHOP strategies.

If your work is strong but your content isn’t consistently showing it, this strategy helps close that gap. We review your website, portfolio, and social presence to understand how your work is currently being presented—and where stronger storytelling and visibility could make a difference. From there, we refine your ideal client, look at how similar firms are showing up online, and develop a focused 60-day content and marketing plan. You’ll leave with a clear content plan, keyword and hashtag guidance, and a practical roadmap for sharing projects, insights, and updates in ways that attract the right audience to help grow brand visibility.

Best fit for: an all-encompassing light content strategy that can give your brand a lift.

WHAT’S INCLUDED:

• Full audit (website, portfolio, SEO, social)

• Ideal client + persona refinement

• Competitor scan (3 peers) - notes on your competitors

• Keyword + hashtag starter list (up to 50 keywords + 5 long tail niche terms)

• 60-day content + marketing roadmap (visibility plan, project promotion, content calendar)

• 1× 60-min planning session• Strategic Playbook PDF

• Timeline: ~2 weeks

  
  $1,800
  
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If you’re ready to take your marketing more seriously but want clear direction before committing to ongoing work, this premium strategy gives you the structure to move forward with confidence. We take a deep look at your website, portfolio, SEO, and social presence to understand how your brand is currently showing up—and where stronger positioning and content can improve visibility. From there, we refine your ideal client, analyze competitors, and develop a 90-day marketing plan designed to help you promote projects, share your expertise, and stay visible to the right audience. You’ll walk away with a detailed strategic playbook, sample social posts, and a practical roadmap for the next three months.

Best fit if: You want clarity and a plan without effort. This package, like tier 1 “Portfolio Boost,” offers in-depth analysis and direction for the next three months.

WHAT’S INCLUDED:

• Full audit analysis of your online footprint + recommendations (website, portfolio, SEO, social)

• 1-hour intake interview

• Ideal client + persona refinement, with competitor analysis (3 peers)

• Keyword + hashtag starter list (up to 100 keywords + 5 long tail niche terms)

• 90-day roadmap (visibility plan, project promotion, content calendar)

• 1× 60-min session

• Up to 6 social media sample/post templates + captions

• Strategic Playbook PDF

• Timeline: 2-4 weeks
  
  $2,700

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Your work deserves to be found by the right clients. This strategy builds the foundation that helps that happen. We look closely at how people are searching in your area, where competitors are gaining visibility, and where your website has room to improve. From there, we map the keywords, pages, and content opportunities that will help you show up more often—and more credibly—when potential clients are researching services like yours. By the end, you’ll have a clear SEO roadmap, specific page improvements, and a plan for future content that supports steady organic growth.

Best fit if: Search visibility and local discovery are becoming real priorities, and you want a more technical foundation in place to drive organic traffic.

WHAT’S INCLUDED:

• Full SEO Strategy (Tier 3) -

• 1-hour intake interview

• SEO audit + geographical search analysis

• Keyword mapping: Unlimited baseline keywords, 15 geographic terms + 30 niche, long-tail terms

• Competitor benchmark analysis (3 peers) + SWOT analysis

• On-page SEO plan for up to 10 pages

• Google Business Profile optimization

• 90-day SEO roadmap, with tactical instructions

• 1 SEO blog starter post (800-1,000 words)

• 10 blog briefs for the future

• Keyword tracking dashboard setup

• Final run-through (1-2 hours)

• Timeline: 4-6 weeks
  
  $3,500
  
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If you’re ready to treat your marketing as a real growth system, this strategy aligns every channel. We look at your brand across your website, SEO, social platforms, and content to understand how people are currently discovering—and evaluating—your work. From there, we build a comprehensive plan that connects SEO, content, messaging, and social into one coordinated visibility strategy. The result is a 90-day marketing roadmap with defined content pillars, a full keyword and hashtag library, editorial direction, and sample posts so you can execute with confidence. Instead of guessing what to post or where to focus, you’ll have a clear, multi-channel strategy designed to raise credibility, support your portfolio, and grow with your business.

Best fit if: You want a repeatable content and visibility system that supports your portfolio, raises credibility, and grows with your business.

WHAT’S INCLUDED:

• This plan combines SEO with a unified marketing plan. SEO strategy + content strategy + brand messaging overview + social strategy + a bonus strategy of your choosing (below)

• Audit of all posts/pages (Instagram, Pinterest, blog) for messaging, engagement, copy, and other benchmarks.

• Define 3–5 content pillars (design style, client stories, tips, etc.)

• Keyword + hashtag library (per pillar, unlimited)

• Light technical SEO (optimize 5 posts/ or web pages) 90-day editorial calendar/roadmap (36 IG post ideas + 10 blog topics)

• PR OR Paid Ad Strategy for targeting niche areas of interest (optional)

• 12 sample social media captions/post templates

• 2× 60-min 1-1 sessions

• Strategic Playbook PDF

• Timeline: 4-6 weeks
  
  $4,750
  
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