The Refresh: Branding

A focused visual update for the firm whose brand is close but dated. We sharpen what you have, no starting over. Delivered in about two weeks.

What's Included

• Refined primary logo, built to scale

• A secondary mark or submark

• Refined color palette, with web and print values

• Typography selection (primary and secondary)

• Favicon

• Social profile and share image set

• Brand guide with all logo files and usage notes

• One round of revisions

• Delivered in about two weeks

Add-ons

• Brand messaging and copy (The Signature Layer)

• Social media template library

• Marketing collateral templates

Who It's For

• Your identity mostly works and just needs sharpening

• You are not repositioning or changing who you serve

• You want it polished and done quickly, not rebuilt

Need strategy and messaging too? Look at The Brand Studio. Repositioning entirely? See The Brand House.

How It Works

1. Purchase and complete your questionnaire. Tell us about your firm and what is not working.

2. We refine over about two weeks. Marks, palette, and type, with one round of revisions.

3. Launch with a clean brand guide. Every file, ready to roll out.