*Interior design: case study
Building brand and web design on Squarespace for an emerging interior design studio.
At SET Collective, we specialize in helping interior designers build websites and brand presence that showcase their creative work and attract new clients.
In this case study, we’ll show how we designed a custom Squarespace website and brand design for Haven Studio Interiors, a women-owned interior design firm — going from non-existent online presence to a client-generating brand showcase in mere weeks.
The Before: Bland & Unapproachable
About Haven Studio Interiors
Haven Studio Interiors is a boutique, women-owned interior design firm. They wanted to be known for modern, elevated residential projects; their work speaks volumes — but their old website didn’t.
Outdated design that didn’t reflect the quality of their projects.
Poor SEO visibility — they weren’t ranking for “Austin interior designer”.
A hidden contact form that limited client inquiries.
They needed a professional, portfolio-driven website that not only looked beautiful but also brought in qualified leads.
THE CHALLENGE
Website Challenges Facing Interior Designers
Like many interior designers, Haven Studio Interiors struggled with:
Low visibility online: Their site wasn’t showing up in search results for high-value keywords like “Austin interior design firm”.
Outdated design: The site lacked mobile responsiveness and didn’t showcase their portfolio effectively.
Weak lead generation: Their inquiry form was hard to find, leading to lost opportunities.
a bold new approach to haven’s brand identity
a bold new approach to haven’s brand identity
The After: Beautiful & Approachable
OUR APPROACH
Our Squarespace Website + brand design Strategy
To address these challenges, SET Collective built a custom Squarespace site that balances SEO and visual storytelling.
Portfolio-first layout: Showcased projects in a clean, modern grid with keyword-rich image alt text (“Austin modern living room design”).
Local SEO optimization: Created service pages targeting “Interior Design Services in Austin, TX” with on-page SEO best practices.
Lead generation redesign: Added a streamlined “Book a Consultation” CTA across pages, including the homepage hero section.
Visual identity alignment: Developed a cohesive color palette and typography system that matched the firm’s luxury positioning.
Instagram + Pinterest integration: Optimized project pages for shareability, creating a seamless connection between social and web.
3
case studies built
one-pagers
1 portfolio page
Content strategy with
90-day benchmarks
THE AFTER: Positioning for Growth & Sales Enablement
Results at a Glance
The results highlight the effectiveness of a strategic content and positioning system for an interior design studio, setting the stage for a successful website relaunch.
Sales Collateral and Brand Foundation
A brand new logo and mark to create a unique and bold story
Three detailed case studies showcasing the design process and results
A portfolio hub linking service pages to visual storytelling
Refined one-pagers and proposals for high-end client outreach
A complete content strategy with 90-day benchmarks for visibility and lead generation
What’s Next
With the website launch, Haven Studio Interiors will establish a comprehensive ecosystem of sales and marketing assets to drive growth:
Consistent tone and messaging across all client interactions
Enhanced positioning for premium projects
Streamlined materials for quicker client conversion and outreach
Want a Squarespace Site That Attracts Clients?
If you’re an interior designer looking for a website that blends stunning design with SEO-driven strategy, SET Collective is here to help.
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