THE SIGNATURE HOUSE
Fully-Custom Website Designs for Architects, Interior Designers, and Real Estate
Fully custom website design and development for the firm you're becoming.
The Signature House is our website design studio for architects, interior designers, builders, and real estate firms entering a new tier. We position you and design your website from concept, scoped together after an audit of your brand and existing website.
Bespoke website design, scoped to your firm’s needs.
Brand and UX workshops. Before anything is designed, we work out what the site has to say and do for the clients you want next.
A design system of your own. Type, color, spacing, and components designed for your site, so every page holds together, and every future page has rules to follow.
Full site copywriting and portfolio curation. Positioning, page copy, and portfolio narratives, written for you, with your strongest work chosen and ordered on purpose.
The client document suite. Proposal and investment guide, onboarding and offboarding templates, design presentations, social media and marketing collateral templates, brochure, one-pager.
Custom features. Client login, gallery filtering, integrations, e-commerce: defined together in scoping, not sold as add-ons later.
Full technical SEO + blog setup. Schema, metadata, image optimization, and an architecture search engines can read.
Designed, mobile-optimized, and launched with the team on Squarespace or Showit. Unlimited revisions within scope, and 3 months of post-launch support. Typically 8 to 12 weeks, scoped per project.
Investment starts at $18,000. Financing available.
WHAT’S INCLUDED
COMPLETE THE BRAND HOUSE
Brand Positioning.
Most firms think all they need is a new website. The truth is, an elevated brand needs positioning.
A repositioning rarely stops at the site, and this is usually where our clients discover the magic of what SET’s team does.
The Brand House · $14,500. The full identity, rebuilt around your new position: strategy, voice, logo suite, and a brand book your whole studio works from.
The Brand Suite · $7,950. The identity you have, refined into the one your work deserves: logo suite, palette, typography, and usage guidelines.
The Refresh · $3,950. The lighter hand: typography, palette, and the visual details that quietly date a brand.
Each is scoped with your website in the same consultation, so brand and site arrive together, as one system, in one voice.
OUR PROCESS
Diagnose. Scope. Get SET.
.01
Diagnose. The assessment, or $750 Blueprint Audit, identifies the gaps; the audit is credited in full toward this project.
.02
Scope. A free consultation where the plan is built together: pages, features, brand pairing, timeline, and a fixed investment.
.03
The Get SET Method. Strategy first, experts only, together, never overwhelmed: about an hour a week from you while we design, write, and launch.
CHOOSE YOUR DESIGN SERVICE
Compare Website Collections.
| What’s included | The Heritage $1,799 DIY, the template you launch yourself. | The Studio Edition $11,500 Semi-Custom: You pick the design, and our team customizes it for your brand. | The Signature House From $18,000 Fully custom web design for firms entering a new level of business |
|---|---|---|---|
| Blueprint Audit + Foundational Web & Go-to-Market Strategy | |||
| Design | Designer-grade template you modify yourself: Choose from limited edition designs. | Semi-custom, tailored to your brand: Advanced layout customization, interactive animations, coded enhancements. | Fully custom, from scratch: Brand + UX workshops and a design system built for your site |
| Page architecture + portfolio framework | Built into the template | Custom, designed around your work | |
| Website copywriting | |||
| AI prompt guide for copy + SEO | |||
| SEO + blog setup | SEO-ready template structure | Foundational SEO configuration + blog setup | Full technical SEO + schema + blog setup |
| Client document suiteproposal + investment guide, onboarding and offboarding templates, design presentations, brochure, one-pager | |||
| Social media + marketing collateral templates | 1 | 1 | |
| Custom featuresclient login, gallery filtering, e-commerce, integrations | |||
| Mobile optimization | |||
| Build + launch | You launch it yourself, with setup guides | Implementation + guided launch with the team | Full build + launch with the team |
| Revisions | Unlimited within scope | ||
| Post-launch support | 1 month | 3 months | |
| Timeline | As fast as you set it up | 4 to 6 weeks | 8 to 12 weeks, scoped per project |
| Platform | Squarespace or Showit | Squarespace or Showit | Squarespace or Showit |
| Brand identitylogo suite, visual system, brand book | 2 | 2 | 2 |
| Investment | $1,799 | $11,500 payment plans available3 | From $18,000 financing available3 |
1 Included in the client document suite; the expanded social media template library is available as an add-on.
2 A full brand identity (logo suite, brand book) is its own engagement: The Brand Suite or The Brand House. We scope it with your build when a firm is repositioning.
3 The $750 Blueprint Audit is credited in full toward any build within 90 days.
FAQs
-
A template is a layout you fill in yourself. The Studio Edition is designed with you. We start from a strong foundation, then tailor the design, structure, and message to your studio through a collaborative process, so it feels custom without the full custom timeline.
-
The Signature House is built from scratch with no constraints, for established firms that need it, over one to two months and starting at $15,000. The Studio Edition gives you a tailored, strategy-led site in under a month at $10,500 by starting from a refined foundation.
-
trategy and positioning are built in. Full website copywriting is available as an add-on through The Signature Layer, so you can have us write it or write it yourself with the included AI prompt guide.
-
Showit or Squarespace, so you can update it yourself after launch.
-
Most Studio Edition builds are live in under a month from kick-off, depending on how quickly your content is ready.
If your portfolio has outgrown your site, the Studio Edition gets you a strategy-led, semi-custom website designed to your brand and built to bring the right clients in, live in under a month. Book a clarity call and we will scope it with you.