THE SIGNATURE HOUSE

Fully custom website design for architects, interior designers, and real estate firms

Fully custom website design and development for the firm you're becoming.

The Signature House is our website design studio for architects, interior designers, builders, and real estate firms entering a new tier. We position you and design your website from concept, scoped together after an audit of your brand and existing website.

A white desk with a MacBook laptop, an open notebook with a pen, a wooden tray, an empty picture frame and a wooden chair in a minimalist office or workspace setting.

Bespoke website design, scoped to your firm’s needs.

Brand and UX workshops. Before anything is designed, we work out what the site has to say and do for the clients you want next.

A design system of your own. Type, color, spacing, and components designed for your site, so every page holds together, and every future page has rules to follow.

Full site copywriting and portfolio curation. Positioning, page copy, and portfolio narratives, written for you, with your strongest work chosen and ordered on purpose.

The client document suite. Proposal and investment guide, onboarding and offboarding templates, design presentations, social media and marketing collateral templates, brochure, one-pager.

Custom features. Client login, gallery filtering, integrations, e-commerce: defined together in scoping, not sold as add-ons later.

Full technical SEO + blog setup. Schema, metadata, image optimization, and an architecture search engines can read.

Designed, mobile-optimized, and launched with the team on Squarespace or Showit. Unlimited revisions within scope, and 3 months of post-launch support. Typically 8 to 12 weeks, scoped per project.

Investment starts at $18,000. Financing available.

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WHAT’S INCLUDED

COMPLETE THE BRAND HOUSE

A wooden spiral staircase viewed from below, showing the geometric pattern of steps and railings.

Brand Positioning.

Most firms think all they need is a new website. The truth is, an elevated brand needs positioning.

A repositioning rarely stops at the site, and this is usually where our clients discover the magic of what SET’s team does.

The Brand House · $14,500. The full identity, rebuilt around your new position: strategy, voice, logo suite, and a brand book your whole studio works from.

The Brand Suite · $7,950. The identity you have, refined into the one your work deserves: logo suite, palette, typography, and usage guidelines.

The Refresh · $3,950. The lighter hand: typography, palette, and the visual details that quietly date a brand.

Each is scoped with your website in the same consultation, so brand and site arrive together, as one system, in one voice. Compare brand packages.

A minimalist living room corner with a black leather armchair on the left, a white lamp with a textured stone base on a marble block in the center, and white sheer curtains on the right.

OUR PROCESS

Diagnose. Scope. Get SET.

.01

Diagnose. The assessment, or $750 Blueprint Audit, identifies the gaps; the audit is credited in full toward this project.

.02

Scope. A free consultation where the plan is built together: pages, features, brand pairing, timeline, and a fixed investment.

.03

The Get SET Method. Strategy first, experts only, together, never overwhelmed: about an hour a week from you while we design, write, and launch.

The Honest Math

The math, before the mood board.

Brand, website, and marketing that work together: what each path really costs, and how long it takes.

SET Collective strategy-first, niche-specific in home & commercial service industries Branding agency generalist, project-based In-house hire one salaried marketer Piecemeal freelancers, self-managed
Time to a live website Days for a template, 4 to 6 weeks semi-custom, 8 to 12 weeks fully custom 3 to 8 months 2 to 3 months to hire, then months to deliver 6 to 12 months
Vendors to manage One senior team One team You manage them, and the vendors they hire 4 to 6 separate
Home design specialty The only industry we serve: interior design, architecture, real estate Rare Unlikely Varies by vendor
Strategy, copy, identity, website Under one roof, strategy first Often add-ons Depends on one person's skills Sourced separately
Made to work together By design: one system, one voice Sometimes Sometimes Rarely
Know where you stand before you spend Free assessment, and a $750 audit credited toward your project1
Investment $1,799 to $18,000+ every price public $30,000 to $100,000+2 $83,000+ a year3 salary alone, before tools and vendors $15,000 to $60,000+ across vendors, plus your time

1 The $750 Blueprint Audit is credited in full toward any website or brand project within 90 days.

2 Branding projects reviewed on Clutch average $71,652, with most between $10,000 and $49,999; a custom website is typically scoped on top.

3 Average US marketing manager salary, $83,488 (ZipRecruiter, 2026).

CHOOSE YOUR DESIGN SERVICE

Compare Website Collections.

,
Included Available on request or as an add-on Not included
What’s included The Heritage $1,799 DIY, the template you launch yourself. The Studio Edition $11,500 Semi-Custom: You pick the design, and our team customizes it for your brand. The Signature House From $18,000 Fully custom web design for firms entering a new level of business
Blueprint Audit + Foundational Web & Go-to-Market Strategy
Design Designer-grade template you modify yourself: Choose from limited edition designs. Semi-custom, tailored to your brand: Advanced layout customization, interactive animations, coded enhancements. Fully custom, from scratch: Brand + UX workshops and a design system built for your site
Page architecture + portfolio framework Built into the template Custom, designed around your work
Website copywriting
AI prompt guide for copy + SEO
SEO + blog setup SEO-ready template structure Foundational SEO configuration + blog setup Full technical SEO + schema + blog setup
Client document suiteproposal + investment guide, onboarding and offboarding templates, design presentations, brochure, one-pager
Social media + marketing collateral templates 1 1
Custom featuresclient login, gallery filtering, e-commerce, integrations
Mobile optimization
Build + launch You launch it yourself, with setup guides Implementation + guided launch with the team Full build + launch with the team
Revisions Unlimited within scope
Post-launch support 1 month 3 months
Timeline As fast as you set it up 4 to 6 weeks 8 to 12 weeks, scoped per project
Platform Squarespace or Showit Squarespace or Showit Squarespace or Showit
Brand identitylogo suite, visual system, brand book 2 2 2
Investment $1,799 $11,500 payment plans available3 From $18,000 financing available3

1 Included in the client document suite; the expanded social media template library is available as an add-on.

2 A full brand identity (logo suite, brand book) is its own engagement: The Brand Suite or The Brand House. We scope it with your build when a firm is repositioning.

3 The $750 Blueprint Audit is credited in full toward any build within 90 days.

FAQs

  • The Studio Edition starts from one of our designs and rebuilds it around your positioning, while The Signature House is designed from a blank page. You get brand and UX workshops, a design system built only for your site, and custom features scoped to how your firm works. The Studio Edition launches in 4 to 6 weeks from $11,500. The Signature House takes 8 to 12 weeks from $18,000.

  • Our fully custom websites start at $18,000, and your exact investment is fixed during scoping, before any work begins. That covers brand and UX workshops, a custom design system, full site copywriting, portfolio curation, custom features, technical SEO, and the client document suite. For comparison, branding projects reviewed on Clutch average $71,652, before a custom website is scoped on top. Financing is available.

  • No, a full brand identity is its own engagement. If your firm is repositioning, we pair the build with The Brand Suite ($7,950) or The Brand House ($14,500) and scope both in the same consultation, so your brand and site arrive together. If your brand still fits and only looks dated, The Refresh ($3,950) is the lighter option.

  • Most Signature House projects take 8 to 12 weeks from kickoff to launch. We set your exact timeline in the scoping consultation, based on your pages, features, and whether a brand project runs alongside the build.

  • About an hour a week. We run the workshops, write the copy, and design and build the site. You review, give feedback, and approve at set checkpoints.


  • No, but every project starts with a diagnosis. You can take the free assessment, or book the $750 Blueprint Audit for a deeper review of your brand, website, content, and SEO. The audit fee is credited in full toward your project if you book within 90 days.

  • Yes, financing is available on The Signature House. We walk through the options during your scoping consultation, once your fixed investment is se

  • You get 3 months of post-launch support, and your site is built on Squarespace or Showit so your team can update it without a developer. During the build, revisions are unlimited within the agreed scope.

If your firm is entering a new tier, your website should get there first. Apply, and we'll scope it with you.

Your website should look like your work. Let's make it.

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